JUJU VERA is a modern heritage house redefining the language of jewelry through sculptural silver, refined restraint, and a deeply personal sense of nostalgia. Drawing inspiration from timeless heirlooms, art, and cultural memory, the brand creates pieces that feel at once familiar and entirely of the moment. Objects designed to be lived in, collected, and passed on.

Founded on the belief that jewelry should carry emotional weight as well as aesthetic presence, JUJU VERA occupies a category of its own, bridging the worlds of fashion and fine jewelry. Each design is conceived as a small sculpture, balancing artistry with effortless wearability. The result is jewelry that feels intentional rather than ornamental, glamorous yet unfussy.

Craftsmanship sits at the core of the brand. Working primarily in sterling silver, JUJU VERA champions the material not as a trend but as a statement. An homage to history and a modern declaration of style. Every piece is produced in small batches with an emphasis on longevity, ethical sourcing, and enduring quality.

JUJU VERA speaks to women who already own the classics and are now seeking something more personal, more expressive. Collectors with a discerning eye are drawn to the brand’s distinctive visual language. Pieces that spark conversation, enrich a curated wardrobe, and become part of a living archive of style.

Timeless yet irreverent, nostalgic yet contemporary, JUJU VERA creates future heirlooms for women who choose their jewelry for themselves.

Julia, also known as JUJU, is a New York City-based artist and jewelry designer with a background in luxury fashion. Starting as a vintage dealer, she curated unique pieces spanning from the 1920s to the 1990s, blending Art Deco diamonds with runway fashion finds for editorials, films, and private clients. Inspired by her discoveries and artistic roots, Julia has launched her own line. This debut collection pays homage to her Greco-Roman heritage, blending echoes of past elegance with modern creativity.

The company name is in honor of her grandmother, VERA.